It’s rare to meet a marketer today who isn’t striving to be customer-centric. You know your company is customer-centric when your repeat business from existing customers is sky-high and word-of-mouth is bringing new customers in the door in droves. If that’s not the case you, like many companies, haven’t yet learned to fully optimize your customer relationships. Continue reading

If you are like many marketing leaders you’d say, “We have a ton of data, but it’s not clear what we really have or how to leverage it.” The truth is, customer data is one of the most important company assets you have, but like any other asset it needs to be managed and maintained. Data quality is key for senior marketing management to gain meaningful and productive insights. Continue reading