The fastest way to sort through MarTech and Digital Transformation noise
to find the right priorities for you

Announcing the Customer Centricity Roadmap.

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Get help to strategize, implement, or optimize new digital channels and marketing technologies

Catch up to the strategic promise of modern marketing with help from consultants who’ve done it before. Why struggle through mistakes and technical frontiers if guidance from senior-level experts is available and can be right-sized to your needs and your budget? Leverage our experience with customer & lead data, Marketing Automation and CRM tools, email and web touch points, testing and optimization–to distinguish and succeed with your strategic marketing opportunities.

Help for every stage of the Customer Lifecycle

We have experience with every stage of the customer relationship lifecycle from driving traffic into the top of your funnel throughout every nurturing step until they convert to a customer. Put it to work for your own marketing initiatives.

  • Lead Generation and Customer Acquisition – Today it can take 11 touches to convert a prospect to a lead to a customer. We can help with the automation, lead scoring, personalization and dataflows to make this easier, measurable and set up for ongoing optimization.
  • Drive More Qualified Traffic – With our special Direct Mail list to IP Address Matching technology you can reduce waste by targeting narrowly. Do the reverse and get direct mail or email addresses to reach anonymous visitors to your site.
  • Nurturing and Conversion – We can help you recognize how responses vary by segment or channel and orchestrate personalized communications across multiple channels.
  • Retention and Loyalty – This is where data can help you boost ROI and optimize spend like crazy. We can help you append more information to your existing customer data or get more out of the data you have already. Serve the offer that is most compelling to each customer segment for higher results.

Do you need help to get the most out of digital marketing techniques like these?

  • SEO
  • Google Adwords
  • Google Retargeting
  • PPC Banner Advertising
  • Social Media
  • Social Advertising Campaigns
  • Email Marketing
  • Triggered Email Series
  • A/B split and multivariate testing

May we help with approaches to uncover the actionable, ROI-driving insights in your data?

  • Campaign and segment reporting and analytics
  • Marketing datamarts
  • Customer data appending & profiles
  • Segmentation
  • Predictive modeling

Harness these marketing tools

Sequence your Marketing Technology or CRM Roadmap strategically.
Our consultants don’t let the tail wag the dog. We help you identify which tools & capabilities you need first and what can wait until later. We can tailor an assessment and recommendation your specific situation.